Method for optimising the placement of at least two pieces of information in at least one display section of a display area managed by a system, wherein said system communicates with an Information Optimization Center through the sending and receiving of packets of instructions and/or requests, wherein said packets of instructions comprise data regarding a location of at least one piece of information and instructions regarding at least two pieces of information are sent in the same packet. The invention also relates to a system for optimising the placement of at least two pieces of information in at least one display section of a display area, comprising optimization means for selecting at least two pieces of information corresponding to at least one display section, wherein said system further comprises at least one packet of instructions regarding the selection of at least two pieces of information by said optimization means and said packet of instructions comprises data regarding a location of at least one piece of information and that instructions regarding at least two pieces of information are sent in the same packet of instructions.