A wagering game system and its operations are described herein. In embodiments, the operations can include determining content from content sources that are accessible to a wagering game machine and determining presentation requirements for the content. The operations can further include determining a presentation template that the wagering game machine can use to present the content according the presentation requirements. The presentation template can have pre-configured presentation areas, one of which can be configured to present the content according to pre-defined configuration settings. The operations can further include determining that one pre-configured presentation area of the presentation template content can present the content in accordance with the presentation requirements, and presenting the content in pre-configured presentation area of the presentation template.