A system and associated method for contextualizing a page turn in an electronic book pursuant to a snap gesture made by a user on a touch screen of a tablet device, as performed by an e-reader program running in the tablet device. The snap gesture is quantified with data elements including linger time and direction of the snap gesture. The quantified snap gesture is utilized in identifying a target page number to display on the touch screen responsive to at least one predefined data element of the quantified snap gesture such that the user is enabled to turn multiple pages of the electronic book by the snap gesture as turning multiple pages of a paper book.