An operation detection unit of a vehicular operating device is configured to detect a pressing force in a pressing direction substantially perpendicular to a plane including an operation direction of a slide operation by the finger of an operator on an operating surface. A control device does not execute recognition of a gesture pattern based on the slide operation if the pressing force detected by the operation detection unit is smaller than a first threshold value A, and recognizes a gesture pattern based on the slide operation after the pressing force has reached the first threshold value A or more. The control device controls a vehicle equipment in accordance with the recognized gesture pattern.