Provided is a photographing condition setting apparatus including: a display unit; an image capturing unit which generates image data by capturing a photographing object; a photographing situation determination unit which determines based on the image data generated by the image capturing unit which type of the photographing object is photographed in a photographing situation; and a display controller which displays on the display unit one or a plurality of photographing condition icons indicating the photographing condition settable to the determined photographing situation if the photographing situation is determined by the photographing situation determination unit.