An apparatus to automatically prioritize and divide a video into a plurality of video segments for a user, wherein the apparatus comprises a processor configured to, obtain a plurality of video content data that describes the content within the video, display the video in a viewable format for the user, receive at least one keyword from a search field, wherein the keyword indicates the type of video content data the user is searching for, search through the video content data using the keyword, divide the video into the plurality of video segments using the keyword, prioritize the video segments using the keyword, and display the prioritize video segments in a priority list.