Methods, systems, computer readable media and other means for generating a profile for a particular type of media are provided. The profile represents a set of preferred printing parameters to be used to achieve a target print quality for a reference printing device. The profile may be used by other non-reference printing devices in order to optimize printing for that type of media. For each non-reference printing device, an offset may be established that represents the differences between the non-reference and the reference printing devices. A processor of the non-reference printing device may identify the type of media and the profile for that media and then adjust the printing parameters for the non-reference printing device based on the profile and the offset in order to optimize the print quality. The profile may also include a parameter that is based on a temperature coefficient associated with the type of printer.