Systems and methods provide a system for generating a sales prospect recommendation that uses demographic data to make a sales prospect recommendation that includes a product recommendation with a probability that the sale will close, and may include an estimated time to close the sale and projected revenue. The system imports customer data including past purchasing data and demographic data for a plurality of customers. The system can then generate a predictive model by training the model using the past purchasing data and the demographic data. When queried for a sales prospect recommendation, the system responds to the query with at least one sales prospect recommended by the predictive model.