A sales force automation method (30), comprises providing instructions which operatively direct a computer system (100) to employ one or more predetermined input-parameters (60), wherein each input-parameter is applicable to one or more clients. Sets of input-values are operatively sorted to the input-parameters for a corresponding, individual client, and the input-values that pertain to a selected client-set (62) are operatively gathered. The computer system sorts the input-values from the client-set according to sales-parameters (64) that pertain to the selected client-set. The sorted input-values are compiled and analyzed to generate an actual sales-performance-value (84) for each sales-parameter. Upon a comparison between the sales-performance-value for a sales-parameter and a corresponding parameter-target-value or target-range, the computer system can determine an appropriate sales performance-rating. Upon such determination of the sales performance-rating, the computer system can be operatively directed to display a graphical indicator (68) that corresponds to the sales performance-rating.