A method includes identifying a media file for distribution and identifying a plurality of commercial messages as possible content that can be associated with the media file when it is distributed. Votes from a plurality of customers can be received, with each vote reflecting a customer's preference for at least one of the plurality of commercial messages. The votes can be calculated and at least one preferred commercial message can be designated based on the calculation. At least one preferred commercial message can be associated with the media file to create a combined media file and the combined media file can be distributed and/or made available for distribution.