One or more devices store in a memory, customer tags originating on an external social platform and employee tags originating on an internal social platform. The one or more devices provide to a user device, keyword suggestions for new content to be published on the internal social platform. The keyword suggestions include selections from both the customer tags and the employee tags. The one or more devices receive employee metadata, for content published on the internal social platform, that includes tags selected from the keyword suggestions, and associates the tags in the employee metadata as customer-originated tags or employee-originated tags based on the stored customer tags and employee tags. The one or more devices perform data correlation to determine relationships between use of the customer-originated tags and use of the employee-originated tags in the employee metadata.