According to some embodiments, systems, apparatus, methods and computer program code are provided for receiving data from a plurality of remote data sources, the received data being associated with a plurality of search terms, analyzing the received data to identify at least a first trending search term, comparing the trending search term with a database of topical terms to determine whether the trending search term is relevant to a predetermined topic, querying a content database using the trending search term to identify a caption to be associated with the trending search term, and storing the trending search term and the caption in a database.