A request is received via an input device of a computing device for a hypertext link to an item of web content rendered on a display of the computing device. It is determined whether a markup language (ML) document used to render the web content includes an existing page anchor proximate to an item reference within the ML document. The hypertext link is configured based upon the determination of whether the ML document includes the existing page anchor proximate to the item reference within the ML document. The configured hypertext link is returned in response to the request.