Embodiments of the present invention address deficiencies of the art in respect to messaging and provide a method, system and computer program product for business object integration with messaging. In an embodiment of the invention, a method for messaging integration of a business object can be provided. The method can include embedding a business object in message text in a messaging session provided by a messenger, and applying an action to the business object from within the messaging session of the messenger. The method further can include identifying a pronoun in the message text referencing the business object and visually distinguishing the identified pronoun in the message text to draw a correlation between the business object and the pronoun.