A method, an apparatus, and a computer program product for wireless communication are provided in which VoIP traffic is scheduled in a way that focuses on controlling user latencies, by reshaping packet latency profiles of individual users to more efficiently utilize power/code resources. A feedback mechanism may utilize certain latency controllers to adjust a queuing delay and an over-the-air transmit time to meet latency targets. That is, system resources may be allocated in a wireless network by adjusting a latency target for a packet responsive to a user's packet latency history.