An image forming apparatus includes a developing unit configured to supply a toner onto a surface of an image carrier to form a toner image carried from a toner container; a transfer unit configured to transfer the toner image onto a transfer medium; a cleaning unit configured to collect a non-transferred toner that is not transferred onto the transfer medium during the transfer by the transfer unit; a recycle unit configured to carry the non-transferred toner to the developing unit; a non-transferred-toner-amount detecting unit configured to detects an amount of the non-transferred toner; a total-toner-amount calculating unit configured to calculates an amount of the toner carried from the toner container; a consumed-toner-amount calculating unit configured to calculate, based on the amounts, a consumed toner amount; and an environmental-load-information calculating unit configured to calculate, based on the consumed toner amount, environmental load information.