Linguistic analysis is used to identify queries from a plurality of users over a period of time that use different natural language formations to request similar information. Common intent categories are identified for the queries requesting similar information. Intent responses can then be provided that are associated with the identified intent categories. An intent management tool can be used for identifying new intent categories, identifying obsolete intent categories, or refining existing intent categories. The said intent categories are used in identifying ontologies associated with the intent categories to help in selecting concepts as ontology parameters.