The disclosed invention provides a system and apparatus for providing a telematics system user with an improved texting experience. A messaging experience engine database enables voice avatar/personality selection, acronym conversion, shorthand conversion, and custom audio and video mapping. As an interpreter of the messaging content that is passed through the telematics system, the system eliminates the need for a user to manually manipulate a texting device, or to read such a device. The system recognizes functional content and executes actions based on the identified functional content.