Apparatus for syndicated data stream content provisioning, the apparatus comprising: an interaction tracker, configured to track at least one interaction of a user with at least one content object of a respective one of a group consisting of at least one syndicated data stream received on a computer device, the interaction being implicitly indicative of a preference of the user, a ranking function calculator, in communication with the interaction tracker, configured to calculate a ranking function based on the tracked interaction, and a content ranker, in communication with the ranking function calculator, configured to rank a plurality of content objects of the syndicated data streams of the group, in an order based on the calculated ranking function.