Disclosed are systems, methods and non-transitory computer-readable storage media for managing resources between a web server and an on-demand compute environment. A system configured to practice the method receives, at the on-demand compute environment, an indication that web traffic directed to a web server should at least be partially served via the on-demand compute environment, provisions compute resources within the on-demand compute environment to respond to web traffic for the web server based on the indication to yield a provisioned on-demand compute environment. The system serves web traffic at the provisioned on-demand compute environment based on an established routing of the web traffic from the web server to the provisioned on-demand compute environment such that the use of the provisioned on-demand compute environment for the web traffic is transparent. After serving the web traffic via the provisioned resources, the system can release the provisioned compute resources for other uses.