Determination of content style attributes of an image having content thereon is disclosed. The content may be a paragraph of text with a column layout designation. The content style attribute determination may include determining one or more of paragraph alignment, vertical and horizontal margin values, indentation, line spacing, and tracking values. The content style attributes may be determined for each paragraph separately or by grouping paragraphs by the column layout designation. The content style attributes may be used to format content in images for presentation on end user devices.