A media viewing method and system monitors user interaction with an electronic program guide. An awareness engine collects data generated by the user interaction and forms awareness indicators and information. The awareness information is output to end users and is indicative of which users in a social circle are accessing (e.g. viewing, playing, or recording) or have accessed which media works. Some output enables user-to-user interaction. The media works may be supplied by cable television, satellite television, online or global computer network sources.