The present invention provides a method for acquiring electronic service guide (ESG) information of a mobile phone TV, including: after encapsulating the ESG information into a multimedia message, the network side sends the multimedia message to a mobile phone TV terminal. The present invention also provides a system for acquiring the ESG information of a mobile phone TV, and the system is used for sending a multimedia message to a mobile phone TV terminal after encapsulating the ESG information into the multimedia message. The present invention also provides a mobile phone TV terminal, which is used for receiving the multimedia message from the multimedia message center and acquiring the ESG information from the multimedia message. The method for acquiring the ESG information as provided in the present invention allows the terminal to be able to quickly acquire the ESG information in real time by sending the ESG information via the multimedia message, thereby enhancing user experience.