A photography apparatus includes: an imaging unit configured to image a subject and acquire photographed image data; a display unit configured to perform an image display; and a control unit; wherein the control unit executes reading processing for reading out, from a storage medium which stores template information arranged to fit and display photographed image data imaged by the imaging unit into a target region within display screen data according to a predetermined display format, the template information, wherein instruction information for instructing what sort of image should be photographed as the photographed image data to be fit and displayed in the target region is correlated therewith, and instruction information display control processing for controlling the display unit so as to display the instruction information in a correlated manner with the target region, in accordance with the template information.