A method and apparatus transmits and receives a service in a wireless communication system by acquiring Quality of Service (QoS) information. A packet is received through a direct communication with a terminal equipment providing a service. When the received packet includes a new destination Internet Protocol (IP) address different from a previously received packet, one or more service quality identifiers corresponding to the received packet are identified. The identified service quality identifiers are transmitted to the terminal equipment, and a service quality identifier corresponding to a service category selected by a user from the identified service categories is received from the terminal equipment. QoS information corresponding to the received service quality identifier is determined and used to generate a radio link between the mobile equipment and a mobile communication network. And the service is received through the radio link.