Systems and methodologies are described that facilitate broadcasting and receiving messages in a wireless media broadcast network. Mobile devices are equipped to receive media over a broadcast network where presentation of the data can be enabled through a content policy. Broadcast messages can be provisioned and delivered over the network such that mobile devices can receive the message regardless of the level or existence of purchased content. The messages can be broadcast for multiple purposes, including emergency messages, which can come from an emergency or amber alert system, venue and/or location specific messages, etc. The messages can be broadcast at a regional level as well by leveraging such functionality of the media broadcast network.