A transfer film 316 which has a print pattern 340 comprising a first area 312A having an ink layer and a second area 312B having no ink layer and has no whole surface fixture layer formed thereon is prepared, an activating agent is applied onto the surface of the transfer film 316 to collect a surplus portion of the activating agent in a convex form in the second area by a repelling operation of the ink player 312I in the first area 312A and a collecting power of the activating agent 320, the convex collection portions 320C of the activating agent in the second area 312B have a concave-convex reversal made on the surface of the article 10 when the water pressure transfer is performed, and the convex collection portions of the activating agent are shrunk and protruded when the print layer is hardened whereby a three-dimensional unevenness is imparted onto the surface of the article.