According to one embodiment, a booklet handling apparatus includes a take in unit to take in a booklet in a closed state, a conveying unit to convey the booklet taken in by the take in unit to a predetermined position in a first direction, a page turning unit to turn, about a stitch of the booklet, a back cover of the booklet conveyed to the predetermined position by the conveying unit, a push up unit to push up a front cover of the booklet pivoting about the stitch thereof by rotating a push up cam arranged in contact with the front cover of the booklet, a support unit to support the front cover pushed up by the push up unit, and a folding unit to fold the front cover by conveying the booklet in a second direction opposite to the first direction from the predetermined position using the conveying unit while the support unit supports the front cover.