A produce transaction system and method which is located in a produce section of a store. The produce transaction system includes a scale below a container in a produce section of a store, the container storing a single type of produce item, and a computer coupled to the scale for receiving a weight decrease signal from the scale when a customer removes an amount of the single type of produce item from the scale and for storing produce purchase information associated with the single type of produce item for later retrieval by a checkout computer.