In an LCD device, picture quality luminance is controlled through the combination of pulse-width modulation (PWM) system and current value control system, reducing the electrical power consumption associated with turning on an LED. In the LED backlight, the light emitting luminance of the LED is controlled by both PWM and also by current value control, which selects the value of the current supplied to the LED from a plurality of set values. At least one of the plurality of set values is a predetermined current value at which duty reaches a maximum value at the maximum luminance value used in a specified picture quality mode of the picture quality modes established in the liquid crystal display device. In the aforementioned specified picture quality mode, the greatest luminance value to be used is smaller than at least the greatest luminance value used in other specified picture quality modes.