To reduce crosstalk in sequential frame periods. An image signal is written to a pixel in a first sub-frame period. Then, just before a second sub-frame period, the light source is lit in accordance with the image signal written in the first sub-frame period and sequentially, the image signal is written in the second sub-frame period of the right eye frame period. Then, just before the next first sub-frame period, the light source is lit in accordance with the image signal in the third sub-frame period and sequentially, writing of the image signal is performed in the third sub-frame period of the right eye frame period.