An image display apparatus includes: rate multiplication section multiplying frame rate of input image by 2n (n is a natural number), the input image being generated through a process including a frame rate conversion from cinema image to television image, the frame rate conversion being performed so that two consecutive frames of cinema image are treated as a unit; replacement section replacing, with n frames of first image, n frames of second image which come immediately after a switch position from the first image to the second image in a sequence of image frames with a rate multiplied by the rate multiplication section, the first image and the second image corresponding to first half and latter half of the unit of the cinema image, respectively; and display section displaying image outputted from the replacement section.