The frame rate conversion apparatus of the present invention has: a detection unit that generates motion information by detecting motion of picture at each pixel location from a moving image which is not synthesized with a still image; a synthesizing unit that generates a synthesized moving image by synthesizing a still image on a blending region in the moving image at a prescribed opacity; a judgment unit that determines whether or not a pixel of interest of an interpolation frame to be inserted between frames of the synthesized moving image is a pixel within the blending region; and a generation unit that generates the interpolation frame by determining a value of the pixel of interest corresponding to a determination result.