A regeneration control device for vehicle including a generator for generating power by being driven by an engine and configured to convert kinetic energy of a vehicle into electrical energy by the generator includes a generated voltage control unit configured to variably control a generated voltage of the generator, a road traffic environment detection unit configured to detect a road traffic environment, a recommended deceleration calculation unit configured to calculate a recommended deceleration during coasting depending on the road traffic environment, and a regeneration control unit configured to convert the kinetic energy of the vehicle into the electrical energy by increasing the generated voltage of the generator as the recommended deceleration increases.