Embodiments of the present invention relate to a system for cross-integrating consumer data from separate consumer loyalty programs to create an aggregated consumer record and methods thereof. In one embodiment of the present invention, a method for cross-integrating consumer loyalty programs comprises obtaining a first set of consumer data on a consumer from a first reward partner, obtaining a second set of consumer data from the consumer, aggregating the first set of consumer data and the second set of consumer data in a database, creating an aggregated consumer record in the database from the aggregated data, and providing access to the aggregated consumer record to the first reward partner.