A system and method for populating and analyzing a member consumer profile database for implementing an incentive driven targeted product marketing program is disclosed. To implement the targeted product marketing program, personal profile information is collected from several member consumers and stored in a profile database. A group of the member consumers are identified and selected, and the promotion operator provides a promotion to this group on behalf of a sponsor. During and/or after the promotion, information is solicited from the member consumer about the promotion in exchange for rewards. In addition, interactive behavior information of the member consumer is tracked. The solicited information and the interactive behavior information can then be used to enrich the profile database for future promotions.