In general, embodiments of the present disclosure are directed to a system for synchronizing an advertisement stream on a mobile device with the contents of a video source that includes audio data. In one example, the method includes receiving a mobile device identifier of a mobile device of the at least one user; receiving a television event identifier from the television platform, wherein the television event identifier is associated with a television event included in the television program content; selecting marketing information associated with the television event based on the television event identifier, wherein the television event identifier and the mobile device identifier are usable by the network server to determine that the television program content is provided to the at least one user associated with the mobile device; and transmitting a message that includes the marketing information from the network server to the mobile device.