A method and system for providing listings of multimedia events and for allowing a user to create virtual channels from the listings is described. The user can specify a headend or zip code and enter a search query to find multimedia events that are of interest to the user. In response, the system provides a list of multimedia events as the results of the user's search query. If the user so desires, the user can create a virtual channel based on the search results, according to certain embodiments of the invention.