Methods and an apparatus for selecting and pushing customized electronic media content are disclosed. An example method includes determining a first capability associated with a first device; determining a second capability associated with a second device; segmenting a piece of media into a first plurality of portions according to the first capability; when the second capability is different from the first capability, segmenting the piece of electronic media into a second plurality of portions according to the second capability, the second plurality of portions to be sized differently than the first plurality of portions; pushing a first one of the first plurality of portions to the first media device prior to the user requesting the first piece of electronic media; and pushing a first one of the second plurality of portion to the second media device prior to the user requesting the first piece of electronic media.