An apparatus for shaping and holding a bag in an open condition, and holding the bag in this condition during loading of the bag with a product, includes an inner stationary ring; a plurality of finger assemblies, each finger assembly comprising a finger adapted to press against the interior of the bag mouth, and a force-transferring member to which the finger is operatively connected; an outer rotatable ring, concentric with the inner ring; a push rod operatively connected to each respective finger assembly; and a motive device adapted to cause rotation of the outer ring relative to the inner ring to effect coordinated radial movement of the fingers relative to the interior surface of the bag. A method of shaping and holding a bag in an open condition, and holding the bag in the shaped, open condition during loading of the bag with a product, is also disclosed.