A product dispensing system is provided. The product dispensing system includes an enclosure and a plurality of removable merchandise retainers positioned within the enclosure. The enclosure defines a secured retail storage area and an unsecured retail storage area. The product dispensing system also includes a customer accessible selector for selecting an item of retail merchandise carried by one of the merchandise retainers. Upon selection, depression of an actuator of the selector will bias the item of retail merchandise from the secured retail storage area to the unsecured retail storage area.