An extendible and retractable head rest system for a motor vehicle seat has a head rest coupled to a linkage and an actuator coupled to the linkage. The linkage includes an offset drive link that upon the actuator being actuated to extend the head rest system to an operative position, the linkage moves the head rest up and forward and upon the actuator being actuated to retract the head rest system to an inoperative position, the linkage moves the head rest back and down. In an aspect, the linkage kneels when the head rest reaches an upper position to move the head rest to a forward position.