A grip guide apparatus is disclosed for use as a training aid. The grip guide apparatus includes a substrate and chromic material. The substrate is dimensioned to cover at least a portion of an article of sports equipment such as a handle. The chromic material is capable of changing colors in response to one or more external stimuli. Changes in color of chromic material thereby indicate whether the user has proper or improper hand placement on the article of sports equipment. The chromic material may also indicate whether the user has applied the proper or improper amount of pressure to the article of sports equipment. The substrate may include an adhesive backing to affix the grip guide apparatus to the article of sports equipment. By generating feedback from the chromic material, good habits can be formed with respect to taking a proper grip of the article of sports equipment.