A method of applying decorative layers to a steel golf club shaft is disclosed. The method may be performed on any type of steel shaft and comprises buffing the steel shaft, applying a primer or sealer coat, curing the sealer coat, buffing the sealer coat, applying a decal or decorative layer, applying clear coat over the shaft and decal, and curing the clear coat layer. Some embodiments comprise applying a layer of base coat color before applying a decal. Disclosed methods can, for example, improve adhesion between chrome-plated steel golf club shafts and paint, for golf club branding with increased resistance to wear.