A coating composition including ultrafine silica particles having an average particle diameter of 15 nm or less and fluororesin particles, in which ultrafine silica particle content is 0.1 to 5 mass %, and the mass ratio of the ultrafine silica particles to the fluororesin particles is 70:30 to 95:5. According to the coating composition, there is provided a coating film which makes it possible to readily coat the surfaces of various articles without impairing the color tone and the texture and which is excellent in antisoiling performance and durability.