An image forming apparatus includes an image bearing member for bearing a toner image, a movable endless transfer belt for transferring the toner image from the image bearing member onto a transfer material, and a transfer device for transferring the toner image from the image bearing member toward the transfer belt. The transfer device includes a transfer member for sliding on an inner surface of the transfer belt in contact with the inner surface, a supporting member for supporting the transfer member, and an urging member for urging the supporting member toward the transfer belt, wherein the transfer member contacts the inner surface of the transfer belt at a contact surface thereof without rotation relative to the supporting member during movement of the transfer belt. The supporting member is rotatable about a center axis during movement of the transfer belt, and the contact surface is convex with predetermined curvature toward the transfer belt.