The present invention provides a method for playing the China mobile multimedia broadcasting services. The method comprises the following steps: judging by a data card whether a current subscriber has passed authentication; transmitting by the data card China mobile multimedia broadcasting data to a terminal device according to the judgment result; and playing by the terminal device the China mobile multimedia broadcasting data. The present invention further provides an apparatus for playing the China mobile multimedia broadcasting services, wherein the apparatus for playing the China mobile multimedia broadcasting services comprises: an authentication judging unit; a transmitting unit; and a playing unit. The present invention overcomes the problem that the method for playing the China mobile multimedia broadcasting services in relevant art can only play the clear China mobile multimedia broadcasting program streams without authentication thus limiting the control to the subscriber authority by the providers, and thus achieving the authority control of the providers to subscribers to demand China mobile multimedia broadcasting programs.