An image forming apparatus which includes an ejecting unit which ejects liquid cured by being irradiated with light onto a medium for printing, an irradiation unit which irradiates the liquid which has landed onto the medium for printing with the light, and an image quality inspection unit which inspects an image quality of an image which is formed on the medium for printing, in which, when the image quality inspection unit detects abnormal formation of the image, an intensity of the light of the irradiation unit is controlled.