A spark plug having a center electrode; a ground electrode provided so as to form a gap between the ground electrode and the center electrode; and a tip provided on at least one of a distal end portion of the ground electrode and a front end portion of the center electrode, the end portions facing each other, characterized in that the tip contains an element group M (M consists of at least one species of Pt and Rh) in an amount of 3 mass % to 35 mass %, and an element group L (L consists of at least one species of Ir, Ru, and Pd) in an amount of 0 mass % to 15 mass %; the total amount of the element group M and the element group L is at most 35 mass %; and the total amount of Ni, the element group M, and the element group L is at least 94 mass %.