An information processing apparatus acquires a plurality of touching positions on a locus of touching operations, determines an operation direction of an operation by using a determination condition set based on the plurality of acquired touching positions, and performs an action predetermined in association with the determined operation direction. In addition, the information processing apparatus stores the determined operation direction on a memory and changes the determination condition based on the operation direction stored on the memory to determine an operation direction of a touching operation executed after the operation for which the operation direction has been determined and stored.